Matt Williams
Executive Post Producer at Work Editing
Auckland, New Zealand
TitleMaritime Virtual Coastguard
Agency
Campaign Maritime Virtual Coastguard
Advertiser Maritime New Zealand
Brand Maritime New Zealand
Date of First Broadcast/Publication 2016
Business Sector Destinations (Countries & Places)
Philosophy To help enforce safety, Maritime New Zealand and FCB New Zealand developed the world’s first "Virtual Coast Guard", an always-on system that patrols more than 9,000 miles of New Zealand's coastline powered by using geo-fence technology. Knowing that boaters are on their phones capturing photos and checking weather conditions, the virtual system is able to target them through ads on mobile apps and websites to serve them a reminder to wear their life jacket, a warning if danger is imminent based on their location and other important safety messages. It’s already a huge success in New Zealand, helping to reduce boating fatalities by 60%. 
Media Type Web Film
Length
Creative Director
Executive Creative Director
Creative Director
Creative Director

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