Title | Secret Race Battle |
Agency |
Muse
|
Campaign |
Secret Race Battle
|
Advertiser |
Mattel, Inc.
|
Brand |
Hot Wheels
|
Date of First Broadcast/Publication |
2011 / 3
|
Business Sector | Toys & Games
|
Story | On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle |
Philosophy | Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings. |
Media Type |
Outdoor/Out of Home
|
Advertising Manager |
Amanda Allegos
|
Advertising Manager |
Ben Caddy
|
Client Services Director |
Michael Littaur
|
Project Manager |
Bert-Jan Strating
|
Project Manager |
Wouter Donker
|
Creative Director |
Sander Ejlenberg
|
Art Director |
Philia Beroud
|
Design |
Magnus Löwing
|
Design |
Elano Collaco do Monte Texeira
|
Strategy |
Karlijn van den Berg
|
Production Company |
PostPanic
|
Director |
Justin Blyth
|
Director |
Chris Staves
|
Director |
Mischa Rosema
|
Sound Design Company |
MassivMusic
|
Technical Supervision & Play-out |
BeamSystems
|