| Title | Life Is a Curve |
| Agency | Grey London |
| Campaign | Life Is a Curve |
| Advertiser | Fortis |
| Brand | Fortis |
| Posted | June 2008 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | Getting you there |
| Philosophy | Against a backdrop of turbulent financial times, Fortis remains focused on the long term showing a positive outlook on the future and demonstrates confidence to challenge itself and its consumers to think forward, make decisions and take action to best optimise their financial future. |
| Problem | To launch a new brand campaign for Fortis across Europe and beyond, focusing primarily on the Benelux region, its hub of business. |
| Media Type | |
| Market | China, Singapore, Europe, Belgium, Luxembourg, Netherlands, United Kingdom |
| Production Company | Not To Scale |
| Post Production | Not To Scale |
| Audio Post Production | Jungle Studios |
| Creative Director | Colin Lamberton |
| Creative Director | Seyoan Vela |
| Copywriter | Seyoan Vela |
| Art Director | Colin Lamberton |
| Agency Producer | Rebecca Pople |
| Account Director | Alastair Whittle |
| Account Planner | John Lowery |
| Account Planner | Oli Gibson |
| Director | Chris Ketchell |
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