Churchill Insurance - "Diva Soft-Top"

WCRS

WCRS London, United Kingdom

22562

Brand: Churchill Insurance
Country: United Kingdom

Advertiser: Churchill Insurance

Title	Diva Soft-Top
Agency	WCRS
Campaign	Diva Soft-Top
Advertiser	Churchill Insurance
Brand	Churchill Insurance
Date of First Broadcast/Publication	2016 / 8
Business Sector	Insurance
Tagline	Depend on the dog
Story	The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
Philosophy	The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.
Media Type	Television
Length	30 seconds
Creative Director	Orlando Warner
Creative Team	Rosanna Walker
Creative Team	Chris Da Roza
Agency Producer	Victoria Dashwood-Quick
Agency Producer	Nosisa Majuqwana
Account Manager	Emma Marsland
Account Manager	Carolina Gutierrez-Vargas
Account Manager	Joss Hunt
Account Manager	Katie Briefel
Account Planner	Elisa Edmonds
Account Planner	Alicia Gaworska
Media Agency	MediaCom
Production Company	Blinkink
Director	Joseph Mann
Animation/3D	Joseph Mann
Director of Photography (DOP)	Ed Tucker
Production Company Producer	Josh Smith
Editor	Max Windows
Editing Company	Stitch
Post Production	Finish
Sound	Angell Sound
Colorist	Duncan Russell
Special Effects / VFX	Andy Copping