Agathe Guerrier
Global Co-Chief Strategy Officer at TBWA Worldwide
Los Angeles, United States
TitleParis-Mumbai
Agency
Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development
Date of First Broadcast/Publication 2013 / 10
Business Sector Online Press, Media & Information
Tagline Imagine if Paris had as many new cars as Mumbai
Story The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.
Media Type Print
Advertising Manager
Strategy Director
Strategic Business Lead
Art Director
Copywriter
Associate Creative Director
Associate Creative Director
Executive Creative Director
Production Company Producer
Digital Display Director
Integrated Production
Designer
Account Director
Account Manager
Illustrator

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