Title | Indian Rug |
Agency | Deutsch NY |
Campaign | Life More Interesting - Pier 1 |
Advertiser | Pier 1 Imports |
Brand | Pier 1 Imports |
Date of First Broadcast/Publication | 2005 / 3 |
Product | Imported decorative home furnishings and gifts |
Business Sector | Retail, Distribution & Restaurants |
Tagline | Pier 1. Life more interesting. |
Story | Unveiling a new tagline, "Life More Interesting," the campaign spotlights the authenticity and value of Pier 1's brand. |
Philosophy | "Pier 1's merchandise will be the celebrity in every ad," said Phil Schneider, Pier 1's Executive Vice President of Marketing. "We wanted to focus on what makes Pier 1 unique, and this new campaign puts the spotlight on our exclusive product assortment. Pier 1's strategic initiatives are currently underway, and implementation will continue throughout the next fiscal year. |
Media Type | Television |
Length | |
Market | United States |
Sound Design Company | Sound Lounge |
Agency Producer | Bruce Andreini |
Creative Director | James Baldi |
Creative Director | Bryan Black |
Agency Producer | Alison Curtain |
Executive Creative Director | Kathy Delaney |
Agency Producer | Jim Frame |
Copywriter | Nathan Hunt |
Production Company | Filmtechnara |
Post Production | STOPP/STLHM |
Music Company / Composer | Compound |
Special Effects / VFX | The Ebeling Group |
Director of Photography (DOP) | Tara Striano |
Sound | Glen Landrum |
Director | Jonas Odell |
Director of Photography (DOP) | Göran Hallberg |
Production Designer | Robert Boman |
Executive Producer | Sussi Granlof |