| Title | PayPal for Business |
| Agency | Slack Barshinger |
| Campaign | PayPal for Business |
| Advertiser | PayPal |
| Brand | PayPal |
| Posted | March 2005 |
| Product | Online Payment Services |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Good for Business |
| Philosophy | Position PayPal as the easy, affordable, and secure way to accept online payments by telling the real-life stories of merchants who have achieved measurable success by implementing PayPal. |
| Problem | Educate small/mid-size merchants about the benefits of using PayPal to accept online payments and motivate them to sign up for a PayPal merchant account. |
| Media Type | Magazine |
| Market | United States |
| Copywriter | Betsy Fox |
| Account Executive | Kate Hansen |
| Executive Creative Director | Ron Klingensmith |
| Creative Director | David Miller |
| Art Director | Julie Wenning |
More Work
SEE ALLInfluencer Boxes 5
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Influencer Boxes 4
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- AGENCY:
- Wieden + Kennedy
Influencer Boxes 3
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- AGENCY:
- Wieden + Kennedy
Influencer Boxes 2
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- AGENCY:
- Wieden + Kennedy
Influencer Boxes 1
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- AGENCY:
- Wieden + Kennedy
Wild Postings 3
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- Wieden + Kennedy
Wild Postings 2
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- Wieden + Kennedy
Wild Postings 1
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Button Your Eyes
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- AGENCY:
- Wieden + Kennedy