| Title | ebay Business Singles |
| Agency | Slack Barshinger |
| Campaign | Dream Big Save Big - ebay |
| Advertiser | eBay |
| Brand | eBay Business |
| Posted | March 2005 |
| Business Sector | Online Auction |
| Philosophy | Launch an integrated communications program grounded in marketing research and encompassing print, online, and radio advertising; trade and business PR; sales promotion and in-store POS; offline and online direct marketing; and trade shows. |
| Problem | Persuade large numbers of small-business owners and employees who influence purchasing decisions to buy capital equipment and other business items on eBay. |
| Result | Campaign generated 1 million new business purchasers on eBay during 2004. Awareness of eBay as a business-buying destination grew 30% over 2003. eBay conservatively estimates campaign ROI at 143%. eBay made Network of City Business Journals Top Small Business Brands list. |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Don Barshinger |
| Copywriter | Marc Blumer |
| Other | Eric Camacho |
| Art Director | Matt Finizio |
| Account Executive | Kate Hansen |
| Account Executive | Leana Rogers |
| Account Director | Gary Slack |
| Account Executive | Kylie Vanderhoff |
More Work
SEE ALLInfluencer Boxes 5
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Influencer Boxes 4
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Influencer Boxes 3
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Influencer Boxes 2
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Influencer Boxes 1
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Wild Postings 3
- BRAND:
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- AGENCY:
- Wieden + Kennedy
Wild Postings 2
- BRAND:
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- AGENCY:
- Wieden + Kennedy
Wild Postings 1
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy
Button Your Eyes
- BRAND:
- Focus Features
- AGENCY:
- Wieden + Kennedy