| Title | White-Tailed Eagle |
| Agency | MullenLowe Lintas Group |
| Campaign | Adopt... - BNHS |
| Advertiser | Bombay Natural History Society |
| Brand | BNHS |
| Date of First Broadcast/Publication | 2004 / 3 |
| Product | Adopt a Rare Bird |
| Business Sector | Environmental & Animal Issues |
| Story | This is a poster/press campaign to raise funds to help protect endangered bird species in India. Normally when we adopt, the first thing we do is give it our name. And to underline the adopt-a-rare-bird program we have taken endangered birds and attached to them the surnames of people who have donated to help protect them. |
| Media Type | |
| Market | India |
| Creative Director | Priti Nair |
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