| Title | Boy |
| Agency | Mudra Communications Pvt. Ltd. |
| Campaign | Cricket - Balprafulta |
| Advertiser | Balprafulta |
| Brand | Balprafulta |
| Posted | April 2005 |
| Product | Balprafulta |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | There are 15 million children in bonded labour in India today. Though they are all around us, we just dont see them. We wanted to use cricket, Indias most popular sport, to demonstrate that child abuse is closer to our lives than we think. We put up huge vinyls of a childs face just behind the stumps at a practice net. Over time, the ball repeatedly made contact with the face. In a few days, the childs face had visibly been scarred. |
| Media Type | Billboard |
| Market | India |
| Art Director | Pankaj Bangde |
| Photographer | Amol Jadhav |
| Account Director | Aditi Mahale |
| Creative Director | Ryan Menezes |
| Copywriter | Aniruddha |
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