| Title | Blood Stain 2 |
| Agency | DDB Mudra |
| Campaign | Paan - CPAA |
| Advertiser | Cancer Patients Aid Association |
| Brand | CPAA |
| Posted | April 2005 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | People in India have the habit of chewing tobacco wrapped in betel-nut leaves (called paan) and spitting the juice out on the nearest wall. 49% of oral cancer cases are a result of chewing tobacco in this form. Betel-juice stains being a deep red colour, resemble bloodstains. So wherever we found them, we put up the message chewing tobacco kills to remind people of the consequences of this dangerous habit. |
| Result | An increased public awareness about the fact that chewing tobacco causes oral cancer. |
| Media Type | Poster |
| Market | India |
| Art Director | Pankaj Bangde |
| Copywriter | Pankaj Bangde |
| Copywriter | Aniruddha Biswas |
| Photographer | Amol Jadhav |
| Account Director | Aditi Mahale |
| Creative Director | Ryan Menezes |
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