Title | Baby 1 |
Agency | Saatchi & Saatchi Argentina |
Campaign | Babies - Pampers |
Advertiser | Procter & Gamble |
Brand | Pampers |
Posted | March 2008 |
Business Sector | Diapers |
Tagline | Absorbs what others don't. |
Story | This institutional campaign developed for Pampers has the objective of communicating the brands leadership in the absorption benefit. The idea transmits in a simple way how a babys state of mind can change thanks to Pampers. |
Media Type | |
Photographer | Vincent Dixon |
Brand Managing Director | Alan Guendelman |