Graeme Hall
Graeme Hall
Art Director at adam&eveDDB
Amsterdam, Netherlands
TitleInvisible Pop Up Store
Agency
Campaign Invisible Pop Up Store
Advertiser Airwalk Footwear
Brand Airwalk
Philosophy

<br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.

Media Type Case Study
Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Producer
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