James Dawson-Hollis
Chief Creative Officer at Ogilvy California
Culver City, United States
TitleChickenfight.com
Agency
Campaign Chicken Fight - Burger King
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2004 / 1
Business Sector Restaurants & Fast Food
Story We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos.
Media Type Web Site
Length
Market United States
More Information www.cpbgroup.com/awards/chickenfight_int.html
Executive Creative Director
Creative Director
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Creative Director
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Art Director
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Executive Agency Producer
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Editing Company
Production Company
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Interactive Production Company
Music
Music
Music
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Illustrator
Illustrator

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