Corey Bartha
Head of Production at Cut+Run
Seattle, United States
TitleHello
Agency
Campaign Madden NFL '08 - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedAugust 2007
Product Madden NFL '08
Business Sector Video Games/Consoles
Tagline It's in the game.
Story This spot introduces Maddenites to the next generation of Madden NFL Football and gets them hyped for the upcoming season. Using an array of shots from Madden 08 showing off the new visual styles and features, and set to upbeat music, the action showcases Vince Young, Brian Urlacher, and LaDainian Tomlinson in various action shots dominating the competition.
Problem To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Media Type Television & Cinema
Length
Market United States
Post Production
Audio Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company
Director
Editor
Director of Photography (DOP)
Music Company / Composer

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