| Title | Change you view in the kitchen |
| Agency |
BBDO Russia Group
|
| Campaign |
Change you view in the kitchen
|
| Advertiser |
IKEA
|
| Brand |
IKEA
|
| Date of First Broadcast/Publication |
2012 / 6
|
| Business Sector | Home Furniture
|
| Story | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Philosophy | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Problem | Solution: Instinct (Russia, Moscow) created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Result | In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| Media Type |
Web Site
|
| Design |
Multimedia-designers programmers Actionfilm
|
| Designer |
Maksim Demkin
|
| Copywriter |
Yaroslav Orlov
|
| Creative Director |
Digital Creative Director Kolya Fabrika
|
| Creative Director |
Yaroslav Orlov
|
| Creative Director |
Roman Firainer
|
| Agency Contribution |
Internet agency B-Reel
|
| Agency Contribution |
Instinct
|