| Title | Kidvertising |
| Agency | Instinct |
| Campaign | Kidvertising |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | May 2014 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | IKEA made kids center of the new communication campaign by letting them CREATE WHAT THEY WANT in IKEA interiors and gave them freedom to make the advertising campaign during the whole year.We created an app on campaign site where children could unleash their imagination and do whatever they want with outdoor campaign for IKEA.We collected lots of drawings made by real kids all over Russia.The drawings that got the most likes became a real outdoor campaign.Everybody could see posters on the streets in many Russian cities. |
| Result | KIDVERTISING OOH campaign:• 80% monthly reach per city (11 cities in total) PR publications after the Drawing contest:• Total number of publications: 84• Audience of publications: 23 957 775• AVE (advertising value equivalent): 1 615 614 RUR• PR Value (AVE*4): 6 462 456 KIDVERTISING online contest:• Works submitted for contest – 464• Works selected for placement – 352• Likes – 2422• More than 100 layouts placed in OOH |
| Media Type | Outdoor/Out of Home |
| Length | |
| Creative Director | Roman Firainer |
| Creative Director | Yaroslav Orlov |
| Digital Creative Director | Nikolay Fabrika |
| Copywriter | Maria Borzilova |
| Art Director | Nikolay Pere |
| Digital art-director | Christofer Weider |
| Senior Digital Designer | Maxim Demkin |
| Client Service Director | Marina Vershinina |
| Account Director | Anna Glinkina |
| Senior Digital Manager | Ekaterina Krasina |
| Account Manager | Vera Ulitenko |
| Account Executive | Ksenia Goldberg |
| Digital Producer | Anna Chaplygina |
| Design Director | Nikolay Markelov |
| Senior Strategic Planner | Svetlana Rogova |
| Digital Strategic Planner | Mathew Choudnovski |