Story | As part of a targeted, integrated (web, print, DM) launch to retailers, the design community and brand fans, this microsite was created to announce/promote a collaboration between PUMA and Starck. The purpose of the site is to communicate Starck's design inspiration and philosophy in a playful way and to show off the product in a simple and elegant manner. Note that key content elements/links populate gradually over about a 3-minute span (the floating monkey mask will be the last element to appear). |