Manuela Franzini
Productor de la agencia at Grand Central Sound Studios
London, United Kingdom
TitleOld Lions (180s)
Agency
Campaign The world … according to Carlsberg - Carlsberg
Advertiser Carlsberg Group
Brand Carlsberg
Date of First Broadcast/Publication
Philosophy IDEA - The World...according to Carlsberg.
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty.<br> ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it is outspent and out distributed.<br> INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Media Type Television & Cinema
Length
Copywriter
Art Director
Agency Producer
Producer
Director
Creative Director
Art Director
Copywriter
Account Manager
Editor
Production Company
Cinematography
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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