Russell Hopson
Managing Director at RKCR/Y&R
London, United Kingdom
TitleBall of Light (60s)
Agency
Campaign Powerful Stuff - Virgin Media
Advertiser Virgin Media
Brand Virgin Media
Date of First Broadcast/Publication
Product Fibre optic broadband service
Tagline Powerful Stuff
Story We see a man discover a huge ball of light, which engulfs the world around him. The ball of light acts as a metaphor for the awesome experience of using fibre optic broadband.
Problem Illustrate the extraordinary power of Virgin Media’s fibre optic broadband service.
Media Type Television & Cinema
Length
Soundtrack Prologue and The Rendezvous
Creative Director
Copywriter
Art Director
Account Planner
Account Planner
Managing Director
Business Director
Account Director
Account Manager
Agency Producer
Director
Producer
Editor
Post Production
Other
Production Company
Audio Post Production
Advertiser's Supervisor

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