| Title | Raise the Pride |
| Agency | Wunderman Thompson Toronto |
| Campaign | Raise the Pride |
| Advertiser | PFLAG Canada |
| Brand | PFLAG Canada |
| Date of First Broadcast/Publication | 2015 |
| Philosophy | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
| Media Type | Digital |
| Chief Creative Officer | Brent Choi |
| Executive Creative Director | Ryan Spelliscy |
| Creative Director | Patrick Schroen |
| Creative Director | Braeden Laverty |
| Creative Director | Santiago Fernandez-Concha |
| Art Director | Alex Newman |
| Art Director | Braeden Laverty |
| Copywriter | Santiago Fernandez-Concha |
| Programmer | Patrick Schroen |
| Producer | Matt Hamilton |
| Photographer | Henrieta Haniskova |
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