Title | Music for Memory Project |
Agency | Wunderman Thompson Toronto |
Campaign | Music for Memory Project |
Advertiser | Alzheimer Society of Toronto |
Brand | Alzheimer Society |
Date of First Broadcast/Publication | 2015 |
Business Sector | Public Safety, Health & Hygiene |
Philosophy | Music has the power to stimulate and move us. And fortunately for those living with dementia, music has the power to reignite old memories. To promote the Music for Memory Project and to collect iPods for the Alzheimer Society of Toronto, we commissioned several artists to create posters. Our goal was to raise the awareness of the power of music and to bring music to as many people with dementia as possible. |
Media Type | Case Study |
Account Executive | Andrew Rygiel |
Chief Creative Officer | Brent Choi |
Executive Creative Director | Ryan Spelliscy |
Associate Creative Director | David Taylor |
Copywriter | Saro Ghazarian |
Copywriter | Joy Panday |
Art Director | Denise Cole |
Art Director | Fred Roberts |
Illustrator | Matthew Taylor |