Total - "The Telephone"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

12209

Title	The Telephone
Title (original language)	Le téléphone
Agency	CLM BBDO
Campaign	The Telephone
Advertiser	Total
Brand	Total
Date of First Broadcast/Publication	2003 / 8
Product	Petrol stations
Product (original language)	Stations-service
Business Sector	Garages, Gas Stations
Tagline	You won't come to us by chance.
Tagline (original language)	Vous ne viendrez plus chez nous par hasard
Story	A customer walks into a Total Petrol Station. The man behind the counter is on his mobile phone and continues to talk as the customer pays.
Story (original language)	Un client entre dans une station-service Total. L'homme derrière le comptoir est au téléphone et continue de parler dans son portable alors que le client paie.
Media Type	Television
Length	40 seconds
Market	France
Music	Barrera Prod.
Art Director	Axel Orliac
Copywriter	Axel Orliac
Art Director	Laurent Dravet
Copywriter	Laurent Dravet
Production Company	Quad Productions
Director	Rémy Belvaux
Production Company Producer	Camille Lipmann
Agency Producer	Pierre Marcus
Account Supervisor	Marie-Pierre Benitah
Account Supervisor	Marc Desmoulins
Account Supervisor	Séverine Autret
Advertiser's Supervisor	Dominique Thiolon
Advertiser's Supervisor	Thibault Lesueur
Advertiser's Supervisor	Claudine Dubanc-Maurtot
Lighting Director / Lighting	Patrick Duroux
Creative Director	Vincent Behaeghel
Creative Director	naville bernard