Vincent Behaeghel
Creative Director at BETC Paris
Paris, France
TitleAcrobats
Title (original language)Les Acrobates
Agency
Campaign Positive Generation - Wanadoo
Advertiser Wanadoo
Brand Wanadoo
Date of First Broadcast/Publication 2003 / 3
Business Sector Internet Service Providers
Tagline Positive Generation
Problem Wanadoo, the French leader of the Internet, is launching a new campaign of three films aimed at the "Positive Generation", which is the signature of the brand developed in July 2002 by CLM/BBDO. Each film is based on the importance of the use of Internet and in particular the Broadband Internet: music, online games and communication. The film which is presented is "Acrobats": the communication.
Problem (original language) Wanadoo, le leader français de l'internet, lance une nouvelle campagne de trois films toujours à destination de la "Positive Génération", la signature de la marque développée en juillet 2002 par CLM/BBDO. Chacun des films s'appuie sur un usage porteur d'internet et notamment de l'Internet Haut-Débit : la musique, le jeu en ligne et la communication. Le film présenté est "les acrobates" : la communication.
Media Type Television
Length
Market France
Soundtrack Heroes
Sound Design Company
Production Company
Advertising Manager
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Account Director
Agency Producer
Director
Account Director

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