Title | The piece of string |
Title (original language) | La ficelle |
Agency |
agence .V.
|
Campaign |
At this price, nobody would steal it from you. - Euromotor
|
Advertiser |
Euromotor
|
Brand |
PGO
|
Date of First Broadcast/Publication |
2005 / 5
|
Product |
Scooter Big Max 50s
|
Business Sector | Motorcycles
|
Tagline | At this price, nobody would steal it from you. |
Tagline (original language) | A ce prix là. On ne vous le volera pas. |
Story | In the advertisements two scooters are carelessly locked up (one with a piece of string tied to a lamppost, the other with a bike lock attached to some old wooden crates) since at this low price, nobody would steal the scooter, they would rush out to buy one. |
Story (original language) | Lexpression créative met en scène 2 scooters négligemment attachés (par une cordelette à un poteau et par un cadenas à une cagette en bois) puisquà ce prix là, on ne les vole pas on court sen acheter un. |
Philosophy | The campaign centres around the accessibility of the Big Max (with its seriously competitive price of 1399 euros), which reminds people that the scooter is a fantastic means of independence and freedom for young people. |
Philosophy (original language) | La campagne est axée sur laccessibilité du Big Max (proposé au un prix ultra compétitif de 1399 ) qui démocratise ce formidable moyen dindépendance et de liberté que sont les scooters pour les jeunes. |
Problem | Euromotor and its agency .V. launch a press campaign aimed at 15-18 year olds for its PGO Big Max 50s scooter. Itll be in magazines like Scoot and Scoot, Scoot Look and Fifty Rider. |
Problem (original language) | Euromotor lance avec son agence de communication .V. une campagne presse à destination des 15-18 ans pour le scooter Big Max 50s de PGO, visible dans des titres tels que Scoot and Scoot, Scoot Look ou Fifty Rider. |
Media Type |
Magazine
|
Market | France |
Creative Director |
Christian Vince
|
Copywriter |
Fabien Teichner
|
Advertiser's Supervisor |
Olivier Perraudin
|
Account Manager |
Xavier Real Del Sarte
|
Account Manager |
Johann Thion
|
Photographer |
Thierry Cron
|
Art Director |
Faustin Claverie
|