Title | TGV Special Week-Ends |
Title (original language) | TGV Spécial Week-Ends |
Agency |
Being
|
Campaign |
TGV Special Week-Ends
|
Advertiser |
SNCF
|
Brand |
TGV
|
Posted | October 2003 |
Business Sector | Transport, Travel and Tourism
|
Tagline | Taste the high-speed week-ends |
Tagline (original language) | Goûtez aux week-ends à grande vitesse |
Philosophy | To feed the TGV image in term of value by a strong suggestive: visuals and tagline |
Philosophy (original language) | Nourrir l'image du TGV en terme de valeur via une suggestive forte : visuels et accroche |
Problem | The SNCF wants to make realize the general public that the TGV offers an ideal travel solutions for relaxation week-ends. The SNCF reinforces thus the main TGV's assets: comfort, well-being and serenity, enhancing its nework and services' diversity to go in week-end |
Problem (original language) | La SNCF veut faire prendre conscience au grand public que le TGV offre une solution de voyage idéale pour les week-ends détente. La SNCF renforce ainsi les atouts majeurs du TGV : confort, bien-être et sérénité, par la mise en avant de la diversité de son réseau et de ses services pour partir en week-end. |
Media Type |
Outdoor/Out of Home
|
Market | France |
Creative Director |
Gérard Monot
|
Art Director |
Pascal Midavaine
|
Account Director |
Alain Dancoisne
|
Photographer |
Jean-Bernard Thiele
|