Pascal Midavaine
Creative Director at Saltimbanque
Paris, France
TitleTGV Special Week-Ends
Title (original language)TGV Spécial Week-Ends
Agency
Campaign TGV Special Week-Ends
Advertiser SNCF
Brand TGV
PostedOctober 2003
Business Sector Transport, Travel and Tourism
Tagline Taste the high-speed week-ends
Tagline (original language) Goûtez aux week-ends à grande vitesse
Philosophy To feed the TGV image in term of value by a strong suggestive: visuals and tagline
Philosophy (original language) Nourrir l'image du TGV en terme de valeur via une suggestive forte : visuels et accroche
Problem The SNCF wants to make realize the general public that the TGV offers an ideal travel solutions for relaxation week-ends. The SNCF reinforces thus the main TGV's assets: comfort, well-being and serenity, enhancing its nework and services' diversity to go in week-end
Problem (original language) La SNCF veut faire prendre conscience au grand public que le TGV offre une solution de voyage idéale pour les week-ends détente. La SNCF renforce ainsi les atouts majeurs du TGV : confort, bien-être et sérénité, par la mise en avant de la diversité de son réseau et de ses services pour partir en week-end.
Media Type Outdoor/Out of Home
Market France
Creative Director
Art Director
Account Director
Photographer

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