Michelle Greenhalgh
Account Manager at Saatchi & Saatchi
London, United Kingdom
TitleVisa Digital
Agency
Campaign Football Evolution - Visa
Advertiser Visa International
Brand Visa Europe
PostedApril 2010
Business Sector Credit Cards
Tagline Life flows better
Story Using Visa’s Flow brand property to celebrate their sponsorship of the FIFA World Cup.
Philosophy Life flows better with Visa.
Problem OBJECTIVE - To replace cash across Europe.

ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases.

INSIGHT – Visa takes the friction out of all of your financial transactions.
Media Type Web Site
Market Europe
Production Company
Creative Director
Creative Director
Art Director
Copywriter
Director
Agency Producer
Account Manager
Account Manager

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started