| Title | Every Moment Counts |
| Agency | AMV BBDO |
| Campaign | Every Moment Counts |
| Advertiser | Cancer Research UK |
| Brand | Cancer Research UK |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Let's beat cancer sooner |
| Story | This beautifully crafted short film captures the emotion of the unique moment each cancer survivor describes, along with their authentic observations about what it means to them. Viewers are then encouraged to submit their own moments to the ‘Every Moment Counts’ site |
| Media Type | Web Film |
| Length | |
| Production Company | Rogue Films |
| Advertising Manager | Richard Taylor |
| Advertising Manager | Natasha Hill |
| Advertising Manager | Clare Moore |
| Advertising Manager | Paul Clarke |
| Advertising Manager | Becky Johnson |
| Advertising Manager | Jane Richards |
| Agency | MediaCom |
| Copywriter | Toby Allen |
| Art Director | Jim Hilson |
| Account Planner | Lilian Sor |
| Account Manager | Emily Atkinson |
| Account Manager | Lizzie Edwards |
| Agency Producer | Verity Elvin |
| Agency Producer | Claire Toms |
| Media Planner | Lucy Mitchell |
| Director | Finn McGough |
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