| Title | Owned by no one |
| Agency | Wieden+Kennedy |
| Campaign | 2007 The Guardian |
| Advertiser | Guardian Media Group |
| Brand | The Guardian |
| Posted | July 2008 |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007. |
| Problem | The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers. |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Tony Davidson |
| Art Director | Ian Perkins |
| Copywriter | Sophie Bodoh |
| Creative Director | Michael Russoff |
| Creative Director | Marc Shillum |
More Work
SEE ALLDecide for yourself - 2
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
No need to shout
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
Decide for yourself
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
Owned by no one - 2
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
Volume Control
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
Opinion Vs Facts
- BRAND:
- The Guardian
- AGENCY:
- Wieden+Kennedy
Bike
- BRAND:
- Levi's 501
- AGENCY:
- BBH