Title | Impossible Sprint |
Agency | TBWA\HAKUHODO |
Campaign | Impossible Sprint |
Advertiser | adidas |
Brand | adidas |
Posted | March 2005 |
Business Sector | Sportswear |
Philosophy | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
Problem | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
Result | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
Media Type | Outdoor/Out of Home |
Market | Japan |
Art Director | Shintaro Hashimoto |
Art Director | Hirofumi Nakajima |
Creative Director | John Merrifield |
Copywriter | John Merrifield |
Production Company | Media Concierge |
Photographer | A. Amana |
Account Supervisor | Ada Chiu |
Account Supervisor | Ruth Ang |
Account Supervisor | Steven Horowitz |
Account Supervisor | Annie Ye |
Account Supervisor | Winnie Lee |
Account Supervisor | Taro Sato |
Advertiser's Supervisor | Paul Pi |
Advertiser's Supervisor | Hisamichi Kinomoto |
Advertiser's Supervisor | Cindy Ng |
Advertiser's Supervisor | Taro Sekimoto |
Advertiser's Supervisor | Fumitoshi Sato |