Title | The Star Fish |
Agency | D'Arcy SA (now Leo Burnett Paris) |
Campaign | Fiat Punto |
Advertiser | COFRESCO |
Brand | Handy-Bag |
Posted | December 1999 |
Product | Handy-Bag |
Business Sector | Plastic Bags, Trash Bags |
Tagline | Plus Fort sur les Points Faibles |
Story | A fish can now leave its aquarium, take its swimsuit off and bathe naked in a garbage bag, far from prying eyes, thanks to the Securibag Leakproof system. When you're a star, you don't have any private life. Now, I bathe naked, no risk of leaks, even to the press. |
Media Type | Television |
Length | |
Market | France |
Creative Director | Gérard Monot |
Copywriter | Hervé Bourdon |
Art Director | Christian Picard |
Agency Producer | Marianne de Seynes |
Director | Dereck Mogford |
Production Company | NATIVE Pictures |