Title | Red Alert ! |
Title (original language) | Alerte Rouge ! |
Agency | BETC Paris |
Campaign | Fondation Maud Fontenoy - Association Maud Fontenoy |
Advertiser | Association Maud Fontenoy |
Brand | Maud Fontenoy Fondation |
Date of First Broadcast/Publication | 2009 / 9 |
Business Sector | Environmental & Ecological Issues |
Tagline | Lets clean the beaches before it destroys the ocean |
Tagline (original language) | Nettoyons les plages avant qu’il ne détruise l’océan |
Story | Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts. |
Philosophy | A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste. |
Problem | Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude. |
Media Type | |
Market | France |
Creative Director | Sophie Anduze |
Art Director | Jean Michel Alirol |
Print Producer | Liliane Frémy |
Copywriter | Dominique Marchand |
Account Manager | Catherine EMPRIN |
Account Manager | Félicie Roger |
Art Buyer | Stéphanie Giordano |