Hugh Todd
Creative Director, Copywriter at MullenLowe UK
London, United Kingdom
TitleDrag Him Away
Agency
Campaign Drag Him Away
Advertiser National Centre for Domestic Violence
Brand NCDV
Date of First Broadcast/Publication 2012 / 4
Business Sector Anti-Domestic Violence, Sexual Abuse
Story Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf. 
Media Type Outdoor/Out of Home
Production Company
Creative Team
Creative Team

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started