| Title | Originals 2 |
| Agency | TBWA\PARIS |
| Campaign | Pictograms |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Xavier Royaux |
| Creative Director | Jean-François Goize |
| Copywriter | Frank Marinus |
| Director | Wilfrid Brimo |
| Account Manager | David Leclabart |
| Head of TV | Maxime Boiron |
| Account Manager | Christophe Moiroud |
| Illustrator | Michaël Mikiels |
| Artist | Michaël Mikiels |
| Other | Michaël Mikiels |
| Account Manager | Matthéo Pressmar |
| Account Manager | Camille Favriau |
| Advertising Manager | Camille Lopéo |
| Illustrator | Michael Mikielst |
| Advertising Manager | Célia Refalo |
| Other | Elisabeth Boitte |
| Art Director | Michael Mikiels |
| Production | Wanda Paris |
| Sound | Lazy Jay |
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