Defence Force Recruitment - "What Will You Bring?"

Havas Sydney

Havas Sydney Sydney, Australia

17530

This ad is part of the ACT Responsible Collection

Brand: Defence Force Recruitment
Country: Australia

Advertiser: Defence Force Recruitment

Title	What Will You Bring?
Agency	Havas Sydney
Campaign	What Will You Bring?
Advertiser	Defence Force Recruitment
Brand	Defence Force Recruitment
Date of First Broadcast/Publication	2016 / 8
Business Sector	State Employment, Forces & Police Recruitment
Story	Looking for a career that takes you further, introduces you to lifelong friends and helps you realise your full potential? The Navy is looking for people to join their team. With jobs available in a diverse range of fields from aviation, intelligence, healthcare and engineering to name a few, there’s a role for everyone.
Philosophy	Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. It is part of a wide-ranging new recruitment drive, showcasing the broad career opportunities available. The spot aims to demonstrate how people’s skills and interested can be turned into something more and the endless possibilities the Navy offers. It is targeted at young men and women. Havas Worldwide creative directors Seamus Higgins and Stuart Turner said: "For many, the Navy is the great unknown and our creative challenge was to unlock the true essence of what it is like to be in the Navy.” The campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. Director military recruitment group captain Kaarin Kooij said: “People are at the heart of the Navy. The Service has a strong focus on progressing talent through the ranks by identifying and developing potential in them. The Navy becomes the best it can be when we attract people from diverse backgrounds, reflective of the Australian culture.” Read more at http://www.adnews.com.au/campaigns/havas-drives-recruitment-for-the-australian-defence-force#LoDLqG3WJSwzO5jY.99
Media Type	Television & Cinema
Length	60 seconds
More Information	http://www.defencejobs.gov.au/Navy
Production Company	Good Oil
Managing Director	Dan Smith
Client Business Director	Alex Ball
Account Manager	Brad Luo
Planning Supervisor	Eryl Thomas
Senior Strategic Planner	Peter Pippen
Executive Creative Director	Stuart Turner
Executive Creative Director	Seamus Higgins
Art Director	Mick Healy
Copywriter	Ray Ali
Broadcast Producer	Roslyn Payne
Digital Producer	Olivier Boulbain
Designer	Darren Cole
Designer	Nic Adamovich
Designer	Michael Macgregor
Designer	Dylan Reid
Print Producer	Emily Fitzpatrick
Director	Joel Kefali
Executive Producer	Juliet Bishop
Director of Photography (DOP)	Ryley Brown
Post Production	Alt.vfx
Editor	Bernhard Gary