Title | LSTea |
Agency | Accenture Song (formerly Kolle Rebbe) |
Campaign | LSTea |
Advertiser | Hälssen & Lyon |
Brand | Hälssen & Lyon |
Date of First Broadcast/Publication | 2015 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Result | Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special, very colourful mailing: LSTea. Drawing on the iconic image of its hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six artists from around the world who had been given complete creative freedom. They were only required to use tea as inspiration and fit in the illustrations the title LSTea. Business clients and partners were duly impressed by the innovative design of the product, as it demonstrated the company’s creative thinking. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon. |
Media Type | |
Account Manager | Isabell Wust |
Executive Creative Director | Sascha Hanke |
Group Creative Director | Heiko Schmidt |
Copywriter | Susanne Härtwig |
Art Director | Moritz Hake |
Production Company | Die Schokoladen |
Production Company | AMOS |
Production Company | Buchbinderei Zwang |
Illustrator | Drew Millard |
Illustrator | Andrew Archer |
Illustrator | Adam Pobiak |
Illustrator | Mathis Rebowski |
Illustrator | Eugenia Loli |
Illustrator | Tyler Spangler |
Photographer | Dirk Weyer |
Production Manager | Martin Luhe |
Print Company | RTS Scholz |
Art Buying | Katrin Grun |