Our doctor has to work with the sick in a village that has been struck by the plague. No one will help him for fear of contamination. At the end of a hard day, he goas to the bar, they want him to leave. After he gets a Stella Artois, nobody is worried about getting infected
Philosophy
This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category.