| Title | Emergency |
| Agency | Mother London |
| Campaign | What's the Worst That Could Happen - Dr. Pepper |
| Advertiser | Dr Pepper / Seven Up Inc. |
| Brand | Dr Pepper |
| Posted | June 2001 |
| Product | Soft Drinks |
| Business Sector | Soft Drinks, Tonics |
| Tagline | What's the worst that could happen. |
| Media Type | Television |
| Length | |
| Recording Studio | Jungle Studios |
| Production Company | Hungry Man |
| Art Director | Kim Gehrig |
| Copywriter | Caroline Pay |
| Creative Director | Robert Saville |
| Creative Director | Mark Waites |
| Art Director | Luke Williamson |
| Copywriter | Yan Elliott |
| Copywriter | Mark Waites |
| Art Director | Caroline Pay |
| Agency Producer | Sarah Case |
| Producer | Kevin Byrne |
| Executive Producer | Steve Orent |
| Director | Brian Buckley |
| Editor | Andrea Macarthur |
| Music | Mark Campbell |
| Music | David Arch |
| Music | Joe & Co. |
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