UTEC - "No electricity"

FCB Mayo

FCB Mayo Lima, Peru

7206

This ad is part of the ACT Responsible Collection

Brand: UTEC
Country: Peru

Advertiser: The University of Engineering and Technology

Title	No electricity
Agency	FCB Mayo
Campaign	Light it up
Advertiser	The University of Engineering and Technology
Brand	UTEC
Posted	November 2015
Business Sector	Colleges, Universities & Education Centers
Story	Plants have the ability to clean the air, create oxygen, regulate the climate and now, power a lightbulb. Universidad de Ingeniería and Tecnología (UTEC/Engineering and Technology University) and creative advertising agency FCB Mayo have harnessed the power of photosynthesis to bring light to a community in rural Peru through a new form of clean, renewable energy. The “Plant Lamp” system converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. In its online video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.
Media Type	Web Site
Length	140 seconds
More Information	https://www.utec.edu.pe/
Agency	FCB Mayo
Chief Creative Officer	Humberto Polar
Executive Creative Director	Flavio Pantigoso
Editor	Pedro Zamalloa
Assistant Director	Pedro Zamalloa
post-producer	Pedro Zamalloa
Director	Antonio Sarriá
Director of Photography (DOP)	Antonio Sarriá
Head of Production	Alonso Palomino
Creative Director	Daniel Sacroisky
Copywriter	Richard Gervacio
Copywriter	Silvia Angulo
Art Director	Daniel Tomazini
Art Director	Pietro Soldi
Account Director	Sandra Goicochea
Account Supervisor	Max Torres
Account Executive	Ximena González
Head of Production	Tomás Cortés
Production Company	Sangre
Executive Producer	Celia Barreda
Executive Producer	Fiorella Casanova
Camera Assistant	Pedro Schmitt
Editor	Rosana Samanamud
post-producer	Jorge Sabana
Client Partner	Jessica Ruas Quartara
Audio	La Sonora