James Guy
Head of Broadcast at Wieden + Kennedy, London
London, United Kingdom
TitleHonda-Civic - Up
Agency
Campaign Up
Advertiser Honda Motor Co., Ltd.
Brand Honda Civic
Date of First Broadcast/Publication 2017 / 2
Business Sector Automotive
Tagline Welcome challenge see where it takes you
Story Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. 
Media Type Print
VFX Company
Sound Design Company
Music
3D Lead Artist
Executive Creative Director
Executive Agency Producer
Sound Designer
Group Planning Director
Sound Designer
Creative Director
Art Director
Agency TV Producer
Group Account Director
Producer
Agency TV Producer
Print Producer
Colorist
Lead VFX
Music Producer
2D Lead
Director of Photography (DOP)
Editor
VFX Producer
Executive Producer
New Business Lead
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Executive Creative Director
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Account Manager
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