Title | Message in a Bottle |
Agency | Saatchi & Saatchi Argentina |
Campaign | Message in a Bottle |
Advertiser | AB Inbev |
Brand | Andes |
Date of First Broadcast/Publication | 2014 / 12 |
Business Sector | Beers, Ciders, Lagers |
Story | Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages. By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle. The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Mariano Serkin |
Executive Creative Director | Maxi Itzkoff |
Executive Creative Director | Juan Pablo Lufrano |
Executive Creative Director | Rafael Santamarina |
Executive Creative Director | Ariel Serkin |
Creative Director | Diego Gueler Montero |
Creative Director | Fernando Militerno |
Art Director | Javier Agena Goya |
Art Director | Hernan García Dietrich |
Copywriter | Tobias Tercic |
Copywriter | Carlos Lanus |
Agency Producer | Camilo Rojas |
Agency Producer | Juan Manuel Cuervo |
Agency Producer | Adrian Aspani |
Director | Nico Perez Veiga |
Director | Ari Evasio |
Account Director | Ana Bogni |
Account Executive | Manuela Sorzana |
Production Company | Primo |
Executive Producer | Caro Cordini |
Post Production | Sin Sistema / Pickle |
Sound Design Company | Notdeaf Sound Design |
Editor | Manuel Dondas |
Music | Circle of sound |
Advertiser's Supervisor | Diego Belbussi |
Advertiser's Supervisor | Juan Francisco Zarattini |
Advertiser's Supervisor | Ignacio Bosch. |