Title | Employee |
Agency | Saatchi & Saatchi |
Campaign | Playing Can't Be Bad |
Advertiser | CHANGYOU |
Brand | Online Game Developer |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Computer Software & Multimedia Productions |
Story | A staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss |
Problem | Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou. |
Media Type | Cinema |
Length | |
Chief Creative Officer | Maxi Itzkoff |
Chief Creative Officer | Mariano Serkin |
Chief Creative Officer | Carol Lam |
Chief Creative Officer | Fan Ng |
Executive Creative Director | Ariel Serkin |
Executive Creative Director | Juan-Pablo Lufrano |
Executive Creative Director | Rafael Santamarina |
Creative Team | Carlos Lanus |
Creative Team | Diego Gueler |
Creative Team | The Perlorian Brothers |
Production | Adrian Aspani |
Production | Felipe Calviño |
Production | Ran Yin |
Account Director | Ana Bogni |
Account Director | Michael Lee |
Account Director | Irene Shum |
Account Director | Rebecca Liu |
Production Company | Primo |
Director | Nico Perez Veiga |
Executive Producer | Caro Cordini |
Production Company Producer | Victoria Piantini |
Director of Photography (DOP) | Charly Ritter |
Post Production | Pickle House |
Music | Circle of sound |
Sound | la Casa Post |
Editor | Alejo Hoijman |
Digital Account Director | Saatchi & Saatchi Shanghai |