Adrian Aspani
Production Company Producer at Amautalab
Buenos Aires, Argentina
TitleEmployee
Agency
Campaign Playing Can't Be Bad
Advertiser CHANGYOU
Brand Online Game Developer
Date of First Broadcast/Publication 2015 / 4
Business Sector Computer Software & Multimedia Productions
Story A staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss 
Problem Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou.
Media Type Cinema
Length
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team The Perlorian Brothers
Production
Production
Production
Account Director
Account Director
Account Director
Account Director
Production Company
Director
Executive Producer
Production Company Producer
Director of Photography (DOP)
Post Production Pickle House
Music
Sound
Editor
Digital Account Director

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