Title | The Fairest Night |
Agency | Saatchi & Saatchi Argentina |
Campaign | The Fairest Night |
Advertiser | AB Inbev |
Brand | Andes |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Beers, Ciders, Lagers |
Story | Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention. While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt. |
Media Type | Television |
Length | |
Executive Creative Director | Ariel Serkin |
Executive Creative Director | Juan-Pablo Lufrano |
Executive Creative Director | Rafael Santamarina |
Creative Director | Matias Eusebi |
Creative Director | Ammiel Fazzari |
Creative Team | Tobias Tercic |
Creative Team | Hernan García Dietrich |
Art Supervisor | Mariano Espagnol |
Art Director | Fernando Lanuza |
Chief Agency Producer | Adrian Aspani |
Agency Producer | Julia Calabria |
Agency Producer | Juan Manuel Cuervo |
Account Director | Manuela Sorzana |
Production Company | Agosto |
Director | Diego Nunez Irigoyen |
Executive Producer | Luli Krämer |
Head of Production | Soledad Belda |
Production Company Producer | Chula D |
Director of Photography (DOP) | Martin Bendersky |
Editor | Andres Boero |
Post Production Coordinator | Eric Bonzon |
Editing Company | Che Revolution Post |
Audio Post Production | la Casa Post |
Music | SuperCharango |