Playstation 4 - "Welcome to the Future of Play"

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

14378

Brand: Playstation 4
Country: Netherlands

Advertiser: Sony Corporation of America

Title	Welcome to the Future of Play
Agency	180 Amsterdam
Campaign	Welcome to the Future of Play
Advertiser	Sony Corporation of America
Brand	Playstation 4
Date of First Broadcast/Publication	2014 / 11
Business Sector	Video Games/Consoles
Story	Set in an epic Viking battle scene, the TVC was directed by Hollywood director Ruben Fleischer, who was also responsible for high profile feature films such as Gangster Squad, starring Sean Penn, Ryan Gosling and Josh Brolin, and Zombieland featuring Woody Harrelson and Emma Stone. In true Hollywood style the TVC was shot with a cast of 200 extras, stunt men, choreographers, war re-enactors and drone cameras, on location in Lithuania, through production company Caviar.
Media Type	Television & Cinema
Length	70 seconds
Market	India, Bahrain, Israel, Oman, Qatar, Saudi Arabia, Brunei, Czech Republic, Poland, Romania, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Sweden, United Kingdom, Bosnia Herzegovina, Bulgaria, Cyprus, Greece, Italy, Portugal, Slovenia, Turkey, Australia, New Zealand
Advertising Manager	Usama Al Qassab
Advertising Manager	Isabelle Tomatis
Advertising Manager	Adam Grant
Chief Creative Officer	Al Moseley
Creative Director	Nick Bell
Creative Director	Martin Terhart
Art Director	Stéphane Lecoq
Copywriter	Martin Beswic
Account Director	Emma Holland
Account Director	Simone Raspagni
Strategic Planner	Jonas Vail
Project Manager	Meredith Bergonzi
Agency Producer	Bethany Papenbrock
Head of Production	Susan Cook
Executive Producer	Louise Gagen
Director	Ruben Fleischer
Photographer	Vincent Dixon
Production Company Producer	Neil Cray
Copywriter	Martin Beswic
Account Director	Emma Holland
Agency Producer	Bethany Papenbrock
Editor	Jono Griffith
Post Production	MPC
Music	Wave
Production Company	Caviar