David Terry joined BBH in June 1999. Since then he has led planning efforts on the Axe Deodorant Bodyspray launch as well as the ensuing Axe portfolio extensions of antiperspirant, shower gel and other products.
He is currently the Head of Planning and leads the strategic efforts on all of BBH NY?s brands, including such portfolios as Axe, Johnnie Walker and Levi?s. Prior to joining BBH, he worked at Messner Vetere Berger McNamee Schmetterer, Ogilvy and Merkley Newman Harty. He went to Arizona State University.