| Title | Rats |
| Agency | Bleublancrouge |
| Campaign | Words Matter - Gazette |
| Advertiser | Canwest Publishing Inc. |
| Brand | The Gazette |
| Posted | February 2008 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Words matter |
| Media Type | Billboard |
| Market | Canada |
| Art Director | Jean-Francois Leblanc |
| Copywriter | Sebastien Maheux |
| Creative Director | Gaetan Namouric |
| Copywriter | Gaetan Namouric |
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