| Title | Paul Revere |
| Agency | Wieden + Kennedy |
| Campaign | Paul Revere - ESPN |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | September 2009 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This Is SportsCenter |
| Story | Brett Favre might be one of the greatest quarterbacks in the history of the NFL, but he is definitely and without a doubt the all-time worst at retiring. Over the past two seasons Brett Favre has "retired" so many times, it's been difficult to follow. However, history has proven that when you have to keep track of whether someone is coming or going, all you need is a simple system. This spot was shot and aired the week of his most recent "unretiring." |
| Media Type | Television & Cinema |
| Market | United States |
| Production Company | O Positive |
| Editing Company | Joint Editorial House |
| Special Effects / VFX | The Mill New York |
| Creative Director | Stuart Jennings |
| Copywriter | Scott Hayes |
| Art Director | Gary Van Dzura |
| Producer | Alison Hill |
| Account Executive | Victoria (Vickie) Segar |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Director | David Shane |
| Executive Producer | Ralph Laucella |
| Line Producer | Ken Licata Jr. |
| Director of Photography (DOP) | David Morabito |
| Editor | Andrew Robertson |
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