Jenny Cacioppo

Jenny a Managing Director in the Leo Burnett Group.

Jenny oversees a portfolio of businesses including Miller Coors, McDonald’s (Retail & Customer Experience) and Intel (Global Shopper and Digital Innovation), as well as leading key growth initiatives for the agency. She has deep experience in retail, activation, digital engagement, and brand. She has a passion for great ideas and great work that connect people to brands, across all platforms.

Over the last 10 years, Jenny led the McDonald’s USA business for Leo Burnett & Arc, overseeing Brand Strategy and work, Shopper and Retail Innovation, and the Kids and Family business, including leading the McDonald’s Brand Refresh campaign in 2014/2015.

Prior to running the McDonald’s business, Jenny led the Target business, during a time of tremendous growth and brand transformation. She’s also worked on Visa USA, United Airlines, Tropicana and Citibank.

Jenny has a BA in Journalism from Drake University in Des Moines, Iowa. She also studied Italian Language and Art at Loyola University in Rome, Italy.

Jenny has served on the Chicago Advertising Federation Board, the Museum of Science and Industry Marketing advisory board, and is an active mentor/tutor for the Off The Street Club, helping mentor and inspire at-risk kids.