Anne-Valérie Gaveau
Account Manager at Leo Burnett Paris
Saint Denis, France
TitleThe Wolf
Title (original language)Loup (anglais)
Agency
Campaign Wolf - Fiat
Advertiser Fiat
Brand Fiat Croma
Date of First Broadcast/Publication 2006 / 3
Product (original language) Croma
Business Sector Cars
Story The scene begins in a dramatic way with a little boy who has fear of something under his bed... After whatching under the bed, his father builds a huge box but we still ignore what he's going to put in it. Then we see him putting the box in his boot and driving into a worrisome forest. There we see the father digging the box...
Story (original language) L’histoire commence de façon dramatique sur fond d’angoisse nocturne d’un petit garçon. … Suspense : le père construit une caisse volumineuse dont on ignore ce qu’il va mettre à l’intérieur. On le retrouve ensuite mettant cette caisse dans sa voiture et partant avec son fils pour un long voyage qui se termine en pleine nuit au cœur d’une forêt angoissante. Là, nous retrouvons le père enterrant la caisse…
Media Type Television & Cinema
Length
Market France
Production Company
Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Music
Agency Producer
Art Director
Copywriter
Creative Director
Creative Director
Account Manager
Account Manager Antoine Beuzeboq
Account Manager

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