Ron Cosentino
Line Producer at Biscuit Filmworks LA
New York, United States
TitleA Closer Look
Agency
Campaign A Closer Look
Advertiser Weyerhaeuser
Brand Weyerhaeuser
PostedApril 2006
Product paper company
Business Sector Agriculture, Livestock, Fishing, Forest
Story Dailey Updates Weyerhaeuser Campaign, With A52 and Black Market Music

Dailey & Associates in LA is developing a new look for Weyerhaeuser. For five years, they have been using brush stroke paintings of forest scenes painted by Ning Yeh, shot by Irv Blitz, accompanied by ambient sessions from Black Market Music. This year they're beginning a transition, employing the techniques created by A52. These techniques help the viewer actually enter the forest. And to further enhance the effect, Black Market Music employed a drone on detuned violins that is colored with flute and banjo throughout the commercial.
Media Type Television
Length
Market Canada, United States
Special Effects / VFX
Director
Director of Photography (DOP)
Executive Producer
Producer
Creative Director
Copywriter
Creative Director
Art Director
Executive Agency Producer
Agency Producer
Editing Company
Recording Studio
Music Company / Composer
Sound Design Company

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